Bob Hurd | The Power of Being: Redefining Self and Leadership

Who is Bob Hurd?

Bob Hurd’s journey is a powerful testament to resilience, reinvention, and the relentless pursuit of impact. Raised on a cattle ranch in the unforgiving winters of South Dakota, he developed an unshakable work ethic and an ability to adapt to even the toughest circumstances. Seeking a way out of his early struggles, he joined the U.S. Navy, where he served aboard submarines and excelled in recruiting. Yet, despite external success, he faced internal battles with self-doubt—until a pivotal moment forced him to reevaluate everything.

That turning point ignited a passion for self-improvement that ultimately led him to entrepreneurship and coaching. Bob built and led multiple businesses, including a retail and service company that he scaled to over $50 million in sales with nothing but a brochure. His ability to solve complex problems, lead high-performing teams, and turn setbacks into opportunities became his trademark. By 2015, coaching had become his true calling, and today, he works with top executives, elite athletes, and high performers, guiding them to clarity, confidence, and lasting transformation. His mission is simple: to help others rewrite their stories, break through limitations, and achieve extraordinary results.

What did Bob and Boomer discuss?

00:00 Welcome to the Smarter Not Harder Podcast
01:15 Guest Introduction: Bob Hurd - Elite Performance Coach
04:23 Bob's Journey & From Ranch Life to the Navy
08:14 Discovering the Impact of Coaching and Personal Growth
20:34 Breaking the Lack Mentality & Role of Thoughts and Affirmations
38:21 Power of "I Am" Statements & Identifying Personal Listenings
40:04 Affirmations, Reframing, & Self-Discovery through Writing
46:32 Compassionate Self-Forgiveness & Creating a New Future
55:48 Concept of Way of Being & Leadership and Acknowledgment
01:07:21 Final Thoughts and Conclusion