Help Us Democratize Enlightenment — One Formula at a Time

Growth Strategy & Customer Acquisition

• Own the full-funnel DTC growth strategy from awareness through purchase and reorder, with a relentless focus on new customer acquisition.
• Define and manage CAC, ROAS, LTV:CAC ratio, and contribution margin targets across all paid and organic channels.
• Lead the creative testing roadmap, including UGC, ad hooks, landing page variants, and offer structures, to continuously improve acquisition efficiency.
• Identify and test emerging acquisition channels (podcast marketing, influencer partnerships, affiliate programs, TikTok, YouTube) to diversify the growth mix.

Consultant & Partner Management

• Manage and hold accountable a roster of external marketing consultants who execute on email marketing, media buying (Meta and Google), sales funnels, and podcast marketing.
• Set clear KPIs, reporting cadences, and performance benchmarks for each consultant, ensuring alignment with company growth targets.
• Own the influencer and affiliate relationships, including contract negotiation, creative briefing, performance tracking, and ROI analysis.
• Evaluate consultant and partner performance on a monthly and quarterly basis, making recommendations to the CEO on renewals, expansions, or replacements.

Conversion & eCommerce Optimization

• Own eCommerce site performance (Shopify), including on-site conversion rate, average order value, and subscription attach rate.
• Design and execute a rigorous A/B testing roadmap for landing pages, product pages, checkout flow, and upsell/cross-sell funnels.
• Optimize on-site merchandising, bundling strategy, and promotional offers to maximize revenue per visitor.

Retention & Lifecycle Marketing

• Oversee lifecycle marketing strategy (email via Klaviyo, SMS, and subscription flows) executed by external consultants, ensuring quality and performance standards are met.
• Drive repeat purchase rate, customer lifetime value, and churn reduction through segmentation, personalization, and win-back campaigns.
• Build and refine the subscription experience to increase attach rate and reduce voluntary churn.

Analytics, Reporting & Growth Infrastructure

• Build and maintain growth dashboards that track weekly, monthly, and quarterly KPIs across acquisition, retention, and revenue.
• Own attribution and measurement frameworks (GA4, platform pixels, post-purchase surveys) to ensure accurate channel-level performance visibility.
• Manage to metrics: prepare and present weekly performance reports to the CEO, with clear analysis of what is working, what is not, and what to do next.
• Partner with finance to forecast customer acquisition spend, revenue projections, and budget allocation by channel.

Strategic Leadership & Career Growth

• Develop quarterly and annual growth plans with clear milestones, budgets, and accountability structures.
• Serve as the central owner of the DTC growth roadmap, coordinating across all internal and external stakeholders.
• Establish a culture of experimentation, rapid iteration, and data-informed decision-making within the marketing function.
• This role reports directly to the CEO and offers a clear path to grow into broader leadership positions (VP of Marketing, VP of Growth, or CMO) as the company scales.

Who You Are (Required)

• 5 to 8+ years of experience in Growth Marketing, Performance Marketing, or DTC Marketing, with demonstrated success scaling a direct-to-consumer or subscription brand.
• Hands-on experience managing external marketing consultants, agencies, or freelancers, with a track record of holding partners accountable to clearly defined KPIs.
• Deep expertise in paid social acquisition (Meta Ads, Google Ads) and familiarity with emerging channels (TikTok, YouTube, podcast advertising).
• Strong command of core growth metrics: CAC, ROAS, LTV, contribution margin, conversion rate, and subscription attach rate. You manage to numbers and report on them clearly.
• Proficiency with Shopify, Klaviyo, GA4, and standard DTC marketing technology stack.
• Experience managing influencer and/or affiliate marketing programs.
• Analytical, structured, highly accountable, and comfortable operating in a fast-paced, growth-stage environment with lean resources.
• Based in or willing to relocate to Chicago, IL (required).

Preferred (Bonus)

• Experience in health, wellness, supplements, or regulated consumer product categories.
• Track record of scaling a DTC brand from $1M to $20M+ in annual revenue.
• Subscription-first business model experience with a focus on retention economics.
• Familiarity with Carta-benchmarked compensation frameworks at growth-stage companies.

Lead Conversion & New Account Acquisition

• Work a large pipeline of HCP leads via cold calls, email, and social outreach to convert prospects into active accounts.
• Generate additional leads through consistent research to maintain a strong pipeline of new business opportunities.
• Host virtual sales presentations and personalized Loom videos to educate clinicians on Troscriptions products and influence patient recommendations.
• Qualify and convert inbound practitioner inquiries into active accounts.
• Execute a structured consultative call framework on every outreach: build rapport, establish clinical credibility, match product to patient panel, ask for the commitment, and book the next meeting before hanging up.

Account Management & Retention

• Manage a tiered portfolio of active HCP accounts using defined outreach cadences.
• Send personalized videos as part of each monthly outreach cycle for top accounts.
• Conduct quarterly business reviews to share clinical insights, identify new product opportunities, and strengthen practitioner relationships.
• Build long-term customer relationships through proactive follow-up, clinical education, and sample support.
• Identify upsell and cross-sell opportunities by analyzing purchasing history and recommending complementary products.

Win-Back & Churn Recovery

• Dedicate regular outreach blocks to reactivating churned and dormant practitioner accounts.
• Review account history to identify the most effective win-back strategy before initiating outreach.
• Track reactivation rates and continuously improve outreach based on performance data.

Territory Management

• Maintain accurate CRM records, including touchpoints, next steps, order activity, and follow-up schedules.
• Manage a virtual territory organized by state-based regions with structured weekly outreach cadences.
• Prioritize high-value accounts while maintaining complete pipeline visibility.

Product & Market Expertise

• Maintain expert knowledge of Troscriptions products, clinical applications, and the competitive landscape.
• Stay current on health optimization science, practitioner trends, and emerging competitors.
• Share practitioner feedback with product and brand teams to strengthen positioning and messaging.

Conferences & Events

• Represent Troscriptions at industry conferences and vendor exhibitions.
• Engage healthcare practitioners and build relationships during live events.
• Follow up with conference leads to convert new relationships into active accounts.
• Travel nationally several times per year, including occasional weekends.

CRM & Reporting

• Maintain organized and accurate documentation of all customer interactions in Odoo and SalesLoft.
• Track weekly activity metrics, account health, and pipeline performance.
• Report regularly to the Senior Manager of Healthcare Growth on activity, pipeline, and progress toward targets.
• Achieve and exceed sales goals established by leadership.

Who You Are

• A natural relationship builder who earns trust quickly, especially with healthcare practitioners and clinical audiences.
• Comfortable speaking the language of health optimization—you don't need to be a clinician, but you are genuinely interested in the science.
• A self-starter who can independently manage a large pipeline, prioritize opportunities, and consistently achieve sales targets.
• A consultative salesperson who enjoys educating practitioners and helping them find solutions that benefit their patients.
• A continuous learner who stays informed on products, competitors, emerging research, and practitioner trends.
• Highly organized, accountable, and disciplined with CRM management and follow-up.
• A collaborative team player who thrives in a fast-paced, growth-stage environment and enjoys building new processes from the ground up.

Preferred (Bonus)

• Experience selling nutraceuticals, supplements, medical devices, pharmaceuticals, or other healthcare products to practitioners.
• Existing relationships within the functional medicine, integrative medicine, longevity, or health optimization community.
• Experience with Odoo, SalesLoft, HubSpot, Salesforce, or similar CRM and sales engagement platforms.
• Experience attending, exhibiting, or speaking at healthcare, functional medicine, or health optimization conferences.
• Familiarity with AI-assisted sales, outreach, and CRM workflows.
• Passion for health optimization, functional medicine, and evidence-based wellness.

Platform Experience & UX Architecture

• Own UX Architecture Across Ecosystem: Lead the design experience across multiple high-impact platforms, including Troscriptions.com (DTC consumer funnels, landing pages, and checkout optimization) and the HOMeHOPe practitioner platform (dashboards, LMS tools, and educational journeys).
• Drive Full-Lifecycle Product Design: Own the entire UX lifecycle from user research and journey mapping to wireframing, rapid prototyping, and shipping production-ready UI in Figma.
• Bridge Strategy and Execution: Partner directly with the CEO, Brand Manager, data, media, and product teams to set high-level UX direction, then get hands-on to execute the vision.
• Engineering Collaboration: Streamline the handoff and implementation process by collaborating closely with engineering teams within Jira and Confluence environments.

Conversion Rate Optimization (CRO) & Data-Driven Design

• Optimize the Funnel: Design highly persuasive, clear, and trust-building experiences specifically engineered to move key business metrics: CTR, engagement, cart completion, and LTV.
• Lead Testing Roadmaps: Partner with growth and web teams to design, test, measure, and iterate on landing page variants, promotional offers, and checkout flows.
• Manage to Data: Continuously analyze real user data and post-experiment metrics to defend design decisions and inform the next iteration of the user experience.

Brand, Visual Design & Ecosystem Consistency

• Evolve the Visual System: Protect and scale the visual identity—including typography, color systems, tone, and style—across all digital touchpoints.
• Cross-Functional Asset Creation: Collaborate with the Media Team to design occasional high-performing ads, landing visuals, and social assets that maintain a tight, consistent brand aesthetic.
• Unify the Ecosystem: Ensure a seamless, cohesive user experience as users transition between the Troscriptions consumer brand and the HOMeHOPe practitioner platform.

AI-Enhanced Workflow Innovation

• Leverage Next-Gen Tooling: Integrate modern AI tools (Figma AI, Midjourney, Claude prompting) into your daily workflow to accelerate conceptualization, generate design variants, summarize research, and build rapid prototypes efficiently.
• Establish Efficiency Standards: Stay at the forefront of AI-assisted design to optimize team output and decrease time-to-market for new features and growth experiments.

Who You Are (Required)

• 3 to 6+ years of experience in UX/UI, Web Design, or Product Design (mid to senior level), with a portfolio that demonstrates a strong business-minded, results-oriented approach to design.
• Expert-level Figma skills paired with deep familiarity with Jira, Confluence, and the Adobe Creative Suite.
• Strong CRO mindset with a proven track record of designing responsive web experiences and landing pages that demonstrably improve conversion metrics.
• Clear, concise communicator who can articulate ideas visually and verbally, and who is confident defending design choices using data rather than subjective aesthetics.
• Curious and adaptable, energized by ambiguity and unscripted challenges, with a deep desire to understand human psychology and user behavior.
• Portfolio Requirement: Must provide 2–3 UX/UI case studies and at least 1 explicit example of a CRO result showing a before -> after -> business impact framework.

Preferred (Bonus)

• Industry Experience: Background designing for health, wellness, supplements, medical, biotech, or consumer health brands.
• Specialized Interface Design: Experience building LMS platforms, complex dashboards, or practitioner/B2B portals.
• AI Tool Fluency: Hands-on experience or deep familiarity with AI-assisted design workflows (Figma AI, Midjourney, Claude prompting, etc.).