Troscriptions UMAP Policy

Effective Date: November 25, 2025

1. Purpose

Troscriptions LLC (“Troscriptions”) is committed to maintaining the integrity of its brand and ensuring that its products are dispensed and sold with the highest level of professional care. To protect our reputation and the investment of our authorized partners, we are implementing this Unilateral Minimum Advertised Price Policy (“UMAP Policy”). This policy applies to all Authorized Distributors, Practitioner Resellers, and retailers (collectively, “Resellers”) in the United States.

2. The Minimum Advertised Price (UMAP)

The “Unilateral Minimum Advertised Price” (UMAP) is the lowest price at which Troscriptions products may be advertised or sold online.

  • UMAP = MSRP: The UMAP for all Troscriptions products is the Manufacturer’s Suggested Retail Price (“MSRP”) as set forth in the current Troscriptions Price List.
  • Zero Tolerance Online: Per the Troscriptions Reseller Agreements, Resellers shall not sell or advertise Goods online below the MSRP. There is no permissible discount for online sales unless explicitly authorized in writing by Troscriptions.

3. Scope of Advertising

This policy applies to all “advertising” and “advertisements” of Troscriptions products in any media, including but not limited to:

  • Websites and mobile applications (including your own practice website).
  • Social media platforms (Instagram, Facebook, TikTok, LinkedIn, etc.).
  • Email newsletters and text message (SMS) marketing.
  • Paid search ads (Google Ads, Bing), display ads, and banner ads.
  • Third-party marketplaces (e.g., Amazon, Walmart.com), which are prohibited unless you have specific written authorization.

4. Policy Violations

It is a violation of this UMAP Policy to advertise any Troscriptions product at a price lower than the MSRP. Violations include, but are not limited to:

  • Direct Discounting: Displaying an advertised price below the MSRP.
  • Coupons & Codes: Offering coupons, discount codes, rebates, or store-wide sales (e.g., "20% Off Everything") that result in a net price below MSRP for Troscriptions products.
  • Bundling: Selling Troscriptions products in a bundle where the effective price of the Troscriptions product is below MSRP.
  • Strike-throughs: Using strike-through pricing (e.g., MSRP $80 Now $70) or statements like "See Price in Cart" to imply a lower price is available.

5. Permissible Exceptions

The following practices are not considered violations of this UMAP Policy:

  • In-Store Pricing: Pricing displayed strictly within a physical brick-and-mortar practice or retail location (e.g., shelf tags, in-office signage), provided that any discount does not exceed 10% off MSRP, as stipulated in the Reseller Agreement.
  • Customer-Initiated Quotes: Providing a price quote in response to a direct customer inquiry (e.g., "Call for Price" or "Email for Price"), provided the response is not automated.

6. Enforcement

Troscriptions monitors advertised prices and enforces this policy unilaterally. Failure to comply will result in the following actions:

  • First Violation: Written warning/notice of violation. The Reseller will have 24 hours to correct the pricing.
  • Second Violation: Immediate suspension of purchasing privileges and a shipping hold.
  • Third Violation: Termination of the Authorized Reseller status and permanent closure of the account.

Note: As per the Reseller Agreement, Troscriptions reserves the right to terminate any Reseller immediately for material breaches without strictly adhering to the stepped enforcement above if the violation damages Troscriptions' reputation or goodwill.

7. Policy Administration

Troscriptions may update, modify, or suspend this policy at any time. This UMAP Policy is non-negotiable and does not constitute a contract or agreement; it is a unilateral policy adopted by Troscriptions to protect its brand.

Questions regarding this policy should be directed to:
Troscriptions Compliance Team
Email: buccalup@troscriptions.com